What's going on: Later on in the week, the three of us will head to BarkWorld 2016 (where we get to explore pet social media in a whole new way) in Atlanta, Georgia, where Leona was identified as a puppy influencer (due to her instagram account) and I was invited to speak on a panel to talk about working with brands. We are thrilled to have this opportunity pop up for Leona.
What to wear: I had a friend in town last week and we took a trip to Bloomy's where I gave my credit card a thorough workout. Camo jacket, shirts and more. So of course, when it came to Leona's wardrobe, we went to Dog & Co. for the latest in doggy trends. She got four new outfits and we can't wait to have her strut her stuff about BarkWorld and showcase her sassy fashion sense. If you can, can pop over and visit their flagship store at TurnStyle in New York City.
What to expect: We hope to make a few authentic relationships with people and their pets and learn how to take things to the next level with Leona. Everyone thinks their child is the best and the prettiest and German and I are no different, we think she's the best and we want opportunities to work with brands to highlight this fact.
What we'll do: Not only will there be panels and discussions on social media & pets, we have the CNN Global Headquarters tour and media training. We will also get a face-time interaction with several brands and pitch them. And not to mention I'll be on a panel with Luna the Wonder Beagle.
What we bring to the table: Leona's authentic story of how she gets so much engagement on her Instagram account and the strategy behind it. German and I don't always agree on the approach but I guess a combination of both our social media styles is working. We want to help those who are starting out avoid some of the pitfalls that we've found ourselves in.
Final thoughts: I've spoken at LinkedIn Talent Connect a few times and several conferences on Personal Branding and even hosted a few Dating & Relationship Seminars but this will be my first puppy & brand foc