Trending This Winter: Minimalist Conversational Pieces by JORD

Because of cell phones — the go-to question of “What time is it?” used to work when caught in an awkward networking event where you knew no one or when trying to break the ice with a stranger is no longer relevant. So what’s a person in modern times to do? Purchase a JORD wooden watch, that’s what!

I’m not suggesting that having a JORD watch is the answer to all our social anxiety problem — but it’s pretty damn close. I partnered with JORD a few weeks ago to inquire about the beauty, the craftsmanship, and the conversational starter qualities of the brand and to my surprise it far exceeded my expectations.

I’m a life coach by profession and I had the opportunity to run an experiment at a conference a few days ago that included wearing the watch. I brought two watches and I wore the not JORD brand the first half of the conference and switched to my Hyde Kosso and Gray watch for the second half. The amount of people who came up to me, with no provocation while wearing the wooden masterpiece was phenomenal. I had inquires about the watch, I was approached on the style by both men and women who were intrigued by it, so much so, that they demanded a closer look. The common phrase thrown about was, “It’s just so stylish!”

Here’s some background on the company.

JORD is run by artists, designers, marketers, and minders. We spend our days creating, considering, arguing, and hopefully agreeing. Then we’ll scrap it all for the joy of starting new. We have fun. This is our journey.

We are focused on creating timepieces that are modeled after a modern lifestyle. We value sustainability, efficiency, and experiential living. We make our watches for people who don’t just have somewhere to be, they have somewhere to go.

What I like about the watch is that it’s truly light weight and because you’re asked to measure the exact circumference of your wrist — there’s no movement to the watch as it fits securely and snuggly (without pinching) on my wrist. Half the time I didn’t even realize I was wearing the watch because of how light it felt.

It’s a sexy watch and JORD offers several styles which truly made it hard to select just one. In reality, I wanted five but in the end I decided on the Hyde Kosso & Gray because to me, it looked the most classic and it would go with my causal look but it would also compliment anything more formal, in my opinion.

Interested in the specs, here you go:  


  • sapphire crystal glass
  • metal tipped hands
  • deployment buckle with push buttons
  • push crown
  • case width: 43mm
  • case thickness: 12mm
  • lug ends: 53.2mm
  • band thickness: 20.36mm
  • band length: 150mm

Finish & Care

The natural kosso wood is hand finished and pretreated with tung oils. The Hyde is splash-proof but should not be submerged in water (3 ATM).

Lemon or orange oil extract is best for cleaning the natural wood. When storing this timepiece, avoid extremely hot, cold, and excessively dry/humid environments.
For me, this watch is not just a watch, it’s an accessory that adds to the style of what I bring to events, my coaching sessions, or just at play. Valentines’ day is literally just around the corner, if you’re looking to step up your gift game this year, consider purchasing a JORD — since the manufacturers of the conversation hearts won’t be putting the candy out this year — this certainly replaces candy with words as your conversation starter.

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